Our Identity Process
Crafting Human Brands with a Structured, Creative Process
At Numinous Agency, we believe that every brand has a unique story waiting to be told—a story that resonates, inspires, and connects on a human level. Our approach is grounded in the philosophy that true creativity doesn’t follow a single path; it’s about creating a structured space where imagination can flourish. Here’s how we bring your brand to life through our proven process, honed over nearly a decade of experience.
We align your brand’s vision and values with strategic business goals to create meaningful connections and drive lasting impact.
The Numinous Process
Step 01: Kickoff
Our journey begins with a meaningful conversation—your aspirations, our insights, all coming together. This initial chat is more than introductions; it’s the foundation of trust and understanding, where we dive deep into your project’s scope and ambitions. It’s a time to align our goals and set the stage for a successful partnership.
Step 02: Proposal & Blueprint
With a clear understanding of your vision, we draft a detailed proposal outlining the roadmap and budget for our collaboration. This proposal offers a transparent view of how we can elevate your brand, specifying timelines and deliverables. It provides the flexibility to tailor the project scope, ensuring it perfectly aligns with your needs and budget.
Step 03: Contracts
We solidify our partnership with a formal contract and initial deposit, marking our mutual commitment to your brand’s transformation. This step ensures both parties are fully invested, setting the tone for a collaborative journey based on respect and shared objectives.
Step 04: Discovery
In the discovery phase, we delve into the heart of your brand. We seek to understand the essence of your business, its audience, and the emotions you want to evoke. This phase is crucial for crafting a brand narrative that genuinely reflects your identity and aspirations.
Step 05: Visual Moodboarding
Next, we translate our insights into visual moodboards that embody the future identity of your brand. This creative exploration helps us visualize potential directions and ensures our concepts align with your vision, setting the tone for the design journey ahead.
Step 06: Identity Design
Guided by the moodboard, we begin the identity design phase. This is where your brand starts to take visual form, from logo creation to developing key brand elements. We may seek additional insights during this phase to ensure every aspect of your brand’s identity is intentional and meaningful.
Step 07: Brand Kit
In this phase, we compile the core elements of your brand’s identity into a comprehensive brand kit. This kit includes typography, color schemes, logo applications, and more. We test and refine these elements to ensure they are cohesive and versatile across all mediums.
Step 08: Presentation
We then present the potential identity directions, showcasing each one with depth and attention to your brand’s unique needs. This presentation is an opportunity for collaborative feedback, allowing us to refine our approach and ensure alignment with your vision.
Step 09: Feedback & Revisions
We value your feedback and use it to shape the future of your brand’s identity. This stage involves refining our designs based on your input, ensuring the final outcome not only meets but exceeds your expectations. It’s a crucial step for polishing and perfecting your brand’s voice and visual narrative.
We turn Ideas into Impactful Identities
If you can't already tell, branding is our passion. We thrive on creating identities that not only stand out but also tell a compelling story. Our structured yet adaptable process ensures that each project is tailored to your unique vision and goals. Whether you're a startup looking to make a bold statement or an SMB aiming to refresh your identity, we're here to help you shine in your market.
But there’s something more—working with us is more than just a business transaction. It’s about building a relationship. Through our collaborative conversations and creative brainstorming sessions, we often find that our clients become friends. So, if you find yourself in a Slack channel with us, sharing memes and jokes while discussing design ideas, know that it’s one of the things we cherish most about this journey. It’s the people we get to work with and the connections we build that make this all worthwhile. Let’s create something extraordinary together and make your brand unforgettable.