When a potential client who invests in infrastructure measured in gigatons reaches out for a brand system, that's not something you pass up.
Treverge is a $85 venture capital fund backing founders building atmospheric carbon capture, ocean monitoring networks, regenerative biomaterials, and orbital platforms. The kind of infrastructure that takes 7-10 years to deploy and operates at planetary scale. They needed a brand identity that positioned them as "Earth Systems Capital" — not generic climate tech, not sustainability buzzwords, but technical infrastructure for interconnected earth systems.
We designed a complete brand system: a four-sector mark representing atmospheric, ocean, nature, and space systems. A color palette that breaks from soft earth tones for something vibrant and systematic. Typography built for technical precision. Web design structured for patient capital and decade-long timelines. Every element reinforces their positioning — they back operators who built things before they raised capital, not founders looking for quick exits.
The result is a brand that filters, not one that broadly appeals. Because when you're writing $10M-25M Series A checks for companies that take a decade to build, you want the right founders — not just more founders.























